With open rates as high as 98%, SMS marketing is a powerful tool that can enhance your email marketing efforts when used effectively. SMS is best used for time-sensitive offers, flash sales, and reminders. Integrating SMS with your email campaigns creates a multi-channel strategy that allows you to reach your customers through both mediums, increasing the chances of engagement.
Platforms like Klaviyo offer seamless SMS integration alongside email campaigns. You can set up automations where a customer receives a text message if they haven’t opened an email or completed a purchase. Additionally, SMS can be used to send order confirmations or shipping updates, providing customers with quick information they value. A well-executed SMS campaign complements your email marketing efforts and builds a stronger customer relationship.
