A/B testing, also known as split testing, is crucial for refining your email marketing strategy. By testing two variations of the same email – whether it’s a different subject line, CTA, or email layout – you can identify what resonates best with your audience. For example, does your audience respond better to subject lines with emojis, or ones that are more straightforward? A/B testing provides the answer with real data.
Klaviyo makes it easy to set up A/B tests, track performance, and apply what you’ve learned. By regularly testing and optimizing, you can gradually improve key metrics like open rates and click-through rates. The beauty of A/B testing is that it allows you to make data-driven decisions, ensuring that every email you send out is optimized for the best possible performance.
