Email marketing automation allows you to scale your business by engaging customers without the constant manual effort. One must-have workflow is the welcome series. First impressions matter, and a well-crafted welcome email can lead to higher engagement rates down the line. Typically, a series of 2-3 emails should be sent over a few days, introducing your brand and offering a discount or incentive for first-time buyers.Other essential workflows include abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns. An abandoned cart series can recover lost sales by sending a sequence of emails with increasing urgency or personalized product suggestions. A post-purchase series can not only say thank you but also upsell or cross-sell related products. For inactive customers, re-engagement emails can offer exclusive promotions to reignite interest in your brand.
